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Our Generation...
has a shortened attention span.
Just look at some of our sources of media.
We have grown so accustomed to the quick 2 second Instagram/Snapchat stories that we won't dare to read anything longer than a page long.
Our generation has an average attention span of 8 seconds.
THAT'S SHORTER THAN A GOLDFISH'S ATTENTION SPAN.
Because of this...
our generation does not pay that much attention to the news. Who is going to read 5 pages of politics?
That's why we designed Tread Lightly. It is a news source for Gen Z; all articles 250 words or less. All in a conversational tone so it's easy to read.
Click here to go the home page and view our work.
Want the app version? Download Tread Lightly from the App Store!
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